Reclaiming Dignity.
One Pad at a Time.

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About Us

Inanna Collective is a purpose-driven lifestyle and wellness brand founded by Aashi Shah, a passionate student and changemaker, who has taken forward the vision started by her sister Jeeya Shah through the Inanna Initiative. 



While Inanna Initiative (www.inannainitiative.org) began as a non-profit focused on menstrual dignity and youth empowerment, Inanna Collective is its creative and self-sustaining arm an online store offering thoughtfully designed products with a purpose.

100% of profits from Inanna Collective directly support the Inanna Initiative’s mission to empower girls through education, menstrual health access, and emotional wellness. Together, we design with dignity and flow with purpose.

Our Mission

Breaking the Silence Around Menstruation in India

We are a female led apparel collective surning fashion into activiun. Eash parters we create carries a message. reas: rooj. ard revolutionary dayliy mentrial pain: incinerators, and education in undemerved communities.


No more whispers. No more shame.


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Our Vision

A world where every girl flows freely, creatively, confidently, and without shame.

Inanna Collective is a purpose-driven initiative blending fashion with impact, working toward menstrual hygiene accessibility and dignity for underprivileged girls. Through thoughtful products and conscious giving, the vision is to create a community where every purchase contributes to meaningful change.


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